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Opportunities

MLA: Harnessing the Power of Data & AI for the Australian red meat industry

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Opportunity for

  • Integrity Systems Company (ISC) is seeking supply chain partners with interest in testing ideas or use cases that will drive new innovations aligned with ISC’s 2030 ambition.

  • ISC is seeking expressions of interest from organisations (or partnerships of organisations) to co-invest, via the MLA Donor Company (MDC) funding mechanism, in the following areas:

    • Driving interoperability and integration by connecting datasets to gain insights within their supply chain.

    • Exploring the use of artificial intelligence to improve business operations or supply chain efficiency.

    • Exploring the use of verifiable credentials to deliver whole-of-life credentials through the supply chain to determine market demands and drivers.

This EOI opportunity is open to any red meat supply chain partners (e.g., Agtech companies, software providers, tag manufacturers, saleyards, feedlots, processors, research organisations, universities, government, etc.) that can demonstrate strong value of connected datasets and digital technologies to the red meat industry.

Opportunity description

Industry challenge

Meat & Livestock Australia (MLA)’s Strategic Plan 2030 recognises data as one of the industry’s most powerful tools, with its importance only continuing to grow. The plan highlights how data, artificial intelligence (AI), and digital systems are unlocking new opportunities to drive efficiency, generate insights, and support industry growth. Over the next five years, MLA is committed to leading a digital transformation across the red meat supply chain - enhancing traceability, improving visibility, and enabling better decision-making to ensure the industry remains competitive and responsive to evolving market demands.

Integrity Systems Company (ISC), a subsidiary of MLA, plays a role in managing the data and traceability systems that underpin the integrity of Australia’s red meat industry. Through the National Livestock Identification System (NLIS), Livestock Production Assurance (LPA), and National Vendor Declarations (NVD), ISC ensures that livestock information transferred across the supply chain is accurate, secure, and traceable.

Current opportunity

This EOI will foster opportunities for projects that can harness the value of connected data and digital technologies for better decision making capabilities and ultimately outcomes for the Australian red meat industry. By using and connecting datasets that already exist, applying predictive analytics, artificial intelligence (AI) and machine learning, or presenting verified data that can create value, these projects will facilitate the opportunity to uncover insights, respond to changing conditions and drive meaningful practice improvement.

This EOI opportunity is open to any red meat supply chain partners (e.g., Agtech companies, software providers, tag manufacturers, saleyards, feedlots, processors, research organisations, universities, government, etc.) that can demonstrate strong value of connected datasets and digital technologies to the red meat industry.

Find out more here and submit your interest by 15th October, 2025.

Opportunity background

Process

ISC will review the expression of interest. In evaluating submissions, ISC will consider strategic alignment with its priorities, potential for industry impact and scalability, strength of partnerships, technical feasibility and innovation, and the clarity of the project application and success measures. ISC will contact parties to indicate if their expression of interest has been prioritised.

Project proposal submissions:

The expressions of interest form contained in this document must be lodged electronically as Word document to: Samarah Thrift sthrift@integritysystems.com.au

Expressions of interest must be received by 17: 00 AEDT on Wednesday 15th of October.

Further information:

Anna Ly – Project Manager Data & Insights ISC

aly@integritysystems.com.au

Gabrielle Sherring – Project Manager Integrity Products ISC

gsherring@integritysystems.com.au

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